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Pearson Arrow Surf
Project type
Graphic Design, Art Direction, Project Management, Brand Development & Organizational Consulting
Date
January 2025
Location
Santa Cruz, California
To analyze performance gaps and implement creative, brand-driven solutions, enhancing organizational effectiveness and overall business performance. Built new website complete with eComerce for branded appearl, Photographed all merchandise, minimized URL costs and launched site under budget. Helping with daily production and accounting needs, Learning the business and the style inwhich the owners run it. Growing the process through technology and organizational support. Developed new branding and signage as well as event coordination and consultation on moving retail space. Refining process and hiring key individuals in insure success.



