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Apple Inc.
Apple Media Design (Timeline)
iTunes Designer (2004-07)
- Production Art
- Curated Content Design
- Gift Cards (Physical) (2005)
Design Manager (2007-15)
- iTunes Store Production Design: Global, Cross Media / Weekly and Custom Content
Design Operations (2007-15)
- Internal Documentation: LAN Creative Process Documentation / Production Art Guidelines
- Production Support: Email, Gifting, Custom and Cross Media Marketing
- Tools and Technology: Store UI Development / Internal Digital Asset Libraries
- Facilities: Interior Design, Lounges
Art Direction - Apple Music (2015-17)
- Editors, Curators, and Activity Playlists (2015)
- Lifestyle Radio Stations, Holiday (2015)
- Playlists and Genre Radio Stations (2016)
- Affiliate Banners (2016)
Design Operations (2015-17)
- Internal Documentation: LAN Creative Process Documentation / Production Art Guidelines / New Hire Onboarding (2015) / Beats One Identity Onboarding (2015) / Apple Music External Curator Guide (2016) / Marketing Style Guide (Apple Internal) (2016) / Creative Digital Tool Kit (Style Guide) (2016) / Creative Brief Tool Onboarding (2016)
- Production Support: Email, Gifting, Custom and Cross Media Marketing
- Tools and Technology: Release Updates and Engineering Requests / Digital Asset Libraries, Internal and Shared / Creative Brief Tool (2016)
- Budgeting, Vendor, and Agency Management: Marketing Budget $18M (2016) $27.8M (2017)
- Recruiting, Onboarding, and Support: Employee, Contract, Vendor, and Agency / Current Employee Engagement
- Facilities: Interior Design, Workspaces
Led several creative teams at Apple Inc. in the iTunes and later Apple Music design groups, in both creative and operational capacities. Some of the many successes found in Cupertino included but were not limited to; leading a team of over 40 designers in weekly production of thousands of pieces of cross media content art to support the iTunes Store. Building and refining new processes and technologies to further support more work with the same or less amount of people. Providing art direction for several brands that came online in both the iTunes and Apple Music products. Creative support for internal digital marketing initiatives cross media. Operational processes and tool development of creative teams via internal documentation. Managed budgeting as well as recruiting and on boarding for vendors, agencies and contractors.
